The marketplace of mobile apps is getting stuffed-up with countless mobile applications meant for almost all activities with which users can connect to achieve something or the other. With too many apps crowding the marketplace, it’s high time that business owners now indulge in mobile apps development that will help them shine out amidst the competition. However, what differentiates a successful app with an unsuccessful one? It’s the user experience, which is simply the feeling users get while using an app.
Until recently, apps were made with a prior emphasis on the functionalities and little concern over the user-experience which is actually the key to make an user-intuitive app. Tim Cook, once said during the keynote of Apple Pay, a service that ensured his legacy in Apple, that “Most people that have worked on this have started by focussing on creating a business model that’s centered around their self-interest instead of focusing on the user-experience.”
And, hence, this is the point where Apple actually intervened to elevate their products and services from the rest. Regardless of how many will be actually using Apple Pay, the company stressed on making it as much convenient as possible.
As explained by Smashing Magazine, User experience is all about how a user feel while interfacing with an app. Thus, the ones who work on it, that is, developers need to perceive well how users feel when they log into an app, by looking at the things related to their experience like ease of use, efficiency and speed of performing a task and so forth.
To inspire the app makers worldwide here’s enlisted some widespread famous applications of the recent times that are setting great examples of user-experience owing to their user-friendly approach and ease of use.
List of apps that are noted for offering exceptional UX
- Google Photos
Google Photos came as a great way in the name of an app for people with Android and iOS phones to save and find photos, all for free. The revamped version of the app, launched two years back, adeptly organise all the photos and has a seamless backup system to restore all the photos if anything goes wrong. Being uber easy to use, it is considered as an earmarked application for users because of its automatic organisation and a range of other tools for making special projects.
Surprisingly, there was a paradigm shift in mobile apps popularity from social networking apps to messaging apps. For the first time in the history of mobile apps, users are logging into different messaging apps not only to interact but also for connecting with brands, watching promotional videos, and browsing merchandise.
Certainly, such a massive shift is due to the surfacing of handy messaging apps like WhatsApp, Skype, SnapChat, Facebook Messenger, WeChat, QQMobile and many more, in the smartphone apps industry. These apps became insanely popular in few years all around the world for being convenient and simple in usability.WhatsApp is clearly the undoubted leader in messaging apps genre in the world with over one billion installations. Not only it has a super simple process of setup, but also affords chatting, voice and video calls, and sharing of everything from contacts to photos, videos, documents in an uncomplicated manner. The reason for WhatsApp being so preferred is the way its every feature is organised in addition to its high-end security through end-to-end encryption.
Being one of the popular business apps, it comes as a tool to store all the notes or business information that remained scattered all over the desk. Having the capability of scanning images and noting them in words, it allows the executives to upload notes and briefs discussed on the board in meetings as text and find them later. However, are these extraordinary features only responsible for making Evernote a widely popular app among the users? What if users could not use them at all? The key factors about the app that impresses users are its lucid interface and simplest interaction with clear logic.
An e-Learning app meant for helping users to learn different languages is made as simple as possible. While the task of learning a different is pretty arduous and time taking, the app makes it fun oriented and less time involving through some gamification of the lessons. Keeping in mind the learner’s perspective, the app makes use of images to help learners understand and remember the new words. The app’s user interface is bright, colourful and has all-in-all animated designs to provide game-style lessons to users. This is not only pleasing to the eyes but also makes it easy for users to understand each step in the learning process. While this clears up why users are resorting to Duolingo to learn Spanish, Italian, French in the best manner through bite-sized lessons, it vouches the reason for Duolingo being once declared as the
While Australians are always accustomed to the perils of public transportation in the country, there came TripView to help daily commuters with real-time information of the train and bus arrivals. Sooner after its launch it has ridden on the charts of top apps for offering a plain sailing idea to users to find transport schedule and plan for their trips. Taking in account the target users, who will be the general masses in Australia, the app was developed with clean and customary user interface which makes it highly user-friendly. While the creator of the app, Maher Nick, himself accredited the app’s winsome trail in the apps market was due to its utility, providing convenience to the people at their hours of need, the intuitive interface of an app with clean-cut navigation to get all information is an insistent cause behind its popularity.
Contemplating users emotions to ensure good UX
While user experience is always about delighting the users, it really means creating apps by contemplating their emotions. UX professionals should be considering how to develop an app that taps into the feelings of customers instead of thinking only about responding to their specific needs.
Rand Fishkin, Founder at Moz rightly remarked that, “When creating content, be empathetic above all else. Try to live the lives of your audience”.
Thus, before putting anything into the app on behalf of the company, owners must put themselves on the users’ hat, ensure that each of its pieces is speaking to the users in an organised and concise manner.
Realising the essence of emotional aspects for offering A-one user experience, more apps are now using various graphical micro-intentions and screen illustrations to create an app that seems alive and a real-time companion to the users. The key to make apps with such personality is articulating them with different emotional traits, personal character signals, and testimony. If done appropriately, it creates an enthralling experience for the users which draw them to go ahead with more functions on the app. So, how does one consider emotions in creation of an app? Here’s the suggestion.
- Knowing the brand
Understanding the brand for which app is to be developed is one of the crucial things for every app marketer. It reflects their understanding of the company so that they are clear out app’s objective and functions while assigning the task to any developer. Irrespective of the what type of app is introduced, consumers will be always seeking for that consistent relation with the brand that was already established because then only they can connect to the app emotionally.
- Perceiving the minds of users through personalisation
It is really a blessing when a company can maintain the established image of the brand through an app besides catering to needs of the individual users. Personalised approach in the app means understanding the preferences of the end users and crafting the functionalities according to their individualities. With personalisation, app classifies the users in different profiles and adjust its interface as per the profiles. Push notifications, location-specific and personalised features, are some great examples of app’s effort towards personalisation for offering quality user experience.
Amazon app offers suggestions for products to customers based on their previous purchases and also sends push notifications when some likely items have arrived. Youtube, on its home screen, shows personalised web videos without the users need to type for them, by automatically analysing the previous content viewed by him or her. Thus, apps like these, ardently devoted to enhance UX curate their home screen noticing their users behaviour and users certainly start getting customised feeds on opening the apps.
- Visual appeal is essential for establishing emotional connection
The truth is, the aesthetic appeal of products are always a priority to the buyers. Things that look good manage to draw more attention than those utilitarian in appearance. The same fact goes with the apps. Clearly, users will be not knowing about the exact functionality of the app initially but will be allured by its appeal or look while downloading. This compels developers to make everything look delightful in the app, from icon to the core app elements.
Offering pleasant emotional experience is a major consideration that no modern-day businesses can rule out. Although, it is really challenging for the app professionals to measure the users’ emotions and use those insights in app’s development process, the trend of intertwining emotional aspects in UX is going to sustain for longer.
With all said and done, user experience is critical for any Internet-based product, be it a mobile app, desktop software, website or a web application. It is all about providing a ‘feel-good’ experience to the users with a valuable and pleasant-to-use app. With good UX, there come more happier users, and with them comes more traffic to the app.
As the app technology is spreading out intensely in almost every business sector, companies are more realising the benefits of having an app in their business. However, the trend of apps with better UX elements rising on the charts of popularity manifests that app developers need to switch to the approach of usability first because good user experience is what required the most to keep users hooked to the app.